Guide
AI Form vs AI Chatbot
Use a form when you want structured quotes. Use a chatbot when visitors would rather talk. Both become scored leads in the same dashboard.
Roof replacement quote
Visitor-facing form · scored on submit
Name
Alex Rivera
Phone
(555) 014-2291
Service
Roof replacement
City
Austin, TX
Timeline
This month
Get my quote
Website chatbot
Conversation becomes a scored lead
Hi — what can we help with today?
AC is out and the house is getting hot.
Got it. Is this a repair or a replacement, and which city are you in?
Repair, in Plano. Can someone come today?
How to choose
Choose a form when
- The page is already a quote or request form
- You need named fields like square footage or system type
- Visitors expect to submit and wait for a call
Choose a chatbot when
- People land on a homepage and will not fill a long form
- You want follow-up questions without extra fields
- You still need a structured lead and a transcript
You can run both. Scoring, spam filtering, and notifications stay shared. Read about scoring.
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