Lead scoring
Know who to call first — and why.
Every form submission and chatbot conversation gets a 0–100 score, a priority, a short summary, and a list of reasons. Spam is filtered so it does not page your team.
What every lead includes
Score
0–100 based on your services, area, value, intent, and custom rules.
Priority
High, qualified, low, or spam — so the queue is already ranked.
Summary
A short explanation of what the visitor needs and why they scored that way.
Reasons
Positive and negative factors you can check, not a black box.
Lead analysis
High priority
Roof replacement · in service area
- Service matches what you offer
- Address is inside your coverage area
- Timeline is this month, not “just looking”
You set the rules
Services, service area, priority jobs, disqualifiers, and minimum project value all live in your qualification settings. Forms and chatbots use the same rules.
- Match the requested service to what you actually do
- Flag jobs outside your cities or ZIP coverage
- Boost urgent work and larger jobs
- Mark spam, bots, and junk so they never email the team
Priority in the queue
- HighCall now — service, area, and intent line up
- QualifiedWorth a call, but not an emergency
- LowIncomplete or a weak fit
- SpamNever pages email or SMS
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