How it works
From visitor to valuable lead — in three steps
Create a form or chatbot, paste one snippet on your website, and let LeadPrior score every inquiry against your rules.
- 1
Add LeadPrior to your website
Create an AI Form or AI Chatbot and copy the embed code. No plugin required.
- 2
AI qualifies every visitor
LeadPrior asks relevant questions, detects spam, and scores the lead in real time.
- 3
Get notified about valuable leads
You receive the lead with score, priority, summary, and contact information.
What that looks like
Roof replacement quote
Visitor-facing form · scored on submit
Name
Alex Rivera
Phone
(555) 014-2291
Service
Roof replacement
City
Austin, TX
Timeline
This month
Website chatbot
Conversation becomes a scored lead
Lead analysis
High priority
Roof replacement · in service area
- Service matches what you offer
- Address is inside your coverage area
- Timeline is this month, not “just looking”
Install
Website installation
Paste the snippet into a custom HTML or embed block. When we improve the widget, your snippet stays the same.
- Works on WordPress, Shopify, Webflow, Wix, Squarespace, and custom sites
- Restrict widgets to allowed domains if you want
- Unpublished widgets cannot be loaded
<script src="https://app.leadprior.com/embed.js" data-leadprior-id="frm_xxxxx" async></script>
WordPress
Add a Custom HTML block, paste the snippet, and publish the page. You do not need a plugin.
Shopify
Paste the snippet into a custom Liquid section or an HTML embed in the theme, then save.
Webflow
Drop in an Embed element, paste the script, and publish. The widget loads from LeadPrior.
Wix
Use an Embed HTML / custom code element on the page where you want the form or chatbot.
Squarespace
Add a Code block, paste the snippet, and publish. Keep the script tag intact.
Custom websites
Paste the snippet before the closing body tag, or into any template that outputs HTML.
Works with any website
Shopify
WordPress
Wix
Webflow
Squarespace
Custom Websites
Ready to get better leads?
Start a free trial and add LeadPrior to your website in minutes. No plugin required.